Created by brothers Steve and Trevor Simmons, Industry Beans is a coffee roaster & cafe located in Fitzroy, Melbourne Australia. Industry Beans features seasonal blends and the finest quality single origin coffees. Working with Steve and Trevor, Pounce designed the identity along with the coffee bag packaging and an e-commerce website. The new steampunk-esque graphics reference the brothers scientific approach to their caffeine creations and the mechanical roasters that ready the beans for our greedy consumption.